Posts Tagged ‘Problem’
Internet security is a huge challenge. If you ask users about the issue, they are likely to say it is a big concern. Yet the same audience thinks nothing of giving up their credit card number and other information to anonymous organisations online. Over time, the Internet will change dramatically — and the way it treats security and identity will change dramatically too. The anonymity of the “open Internet” is likely to vanish, whether people want it to or not. The Internet’s tracking and storage capabilities mean more detailed and accurate data is being gathered all the time. Advertisers will demand greater access to information about the individuals for whom they are sponsoring free content while corporations will demand to know more about the companies they are doing business with. At the same time, individuals will become more sensitive to security issues and will most likely have better tools to protect themselves. But what will be the consequences? Will the openness of the Web to newcomers — whether individuals or businesses — diminish? Will every user be identified and tracked all the time? What rules and policies should business be following to keep this information safe? What kind of disclosure is necessary — and how can you disclose things in a way that leaves customers feeling comfortable rather than confused or scared? Following the success of the Big Thinkers series BT has launched Bigger Thinking – please visit www.youtube.com for the latest videos or …